A visit to Sanrio Puroland is like drinking 100% concentrated kawaii juice. If you’ve already been there before, you’ll know exactly what I mean. Upon entering, the main difference between Sanrio Puroland and the Westernised theme parks in Japan is the fact that there is no mistaking that you are entering a Sanrio world. 

This is a Hello Kitty world that has not been watered down for just a child’s enjoyment.  Unlike Disney or other parks where you are “a princess for a day” or “one of **insert random character’s best, best friends”, this IS the world of Sanrio, and you are simply the visitor.

If you’ve visited a larger Sanrio store in Japan, then you’ll understand that this is very much an extension of the stores themselves. 

In this comprehensive article, I will explain all about:

• How to get Sanrio Puroland tickets and how to get there;
• Opening hours, including the best time to visit and how long to spend there;
• What to expect upon entering Sanrio Puroland, including the floor layout;
• Attractions including rides, theatres and carnival/arcade games;
• Where and how to meet Sanrio characters as well as the parades and shows;
• Sanrio Puroland food and restaurant options; and
• Shops and Merchandise.

The article finishes with a detailed Frequently Asked Questions section.

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Sanrio Puroland

There are Hello Kitty Amusement Parks and attractions in other countries, but there are two major Hello Kitty Theme Parks in Japan. In addition to Sanrio Puroland, the other Sanrio theme park is Harmony Land, located near Oita and Beppu in Kyushu, which is an outdoor park.

Sanrio Puroland is completely indoors – fabulous for visitors at all times of the year. The visitors tend to be pretty much split down the middle – 50% young families and 50% adult super Sanrio fans.   

International visitors are not as common as at the other major Japanese theme parks.  While it is completely possible to enjoy Sanrio Puroland without speaking or understanding Japanese, this is a park that certainly doesn’t have an English version of everything.  Shows, parades and a considerable portion of signage are kept to Japanese – but… it just kind of adds to the “kawaii world of wonder” vibes, really.  

How to Get Sanrio Puroland Tickets?

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What is the Sanrio Puroland Ticket Price?

For Sanrio Puroland tickets, the price varies depending on how you purchase the tickets.

If you buy directly, the Sanrio Puroland entrance fee is as follows:

• Adult tickets are for 18 years and older.  Weekend: 5,600 yen.  Weekday: 5,300 yen.
• Child tickets arer for 3 – 17 year olds. Weekend: 3,800 yen.  Weekday: 3,400 yen
• Children under three years old are free. 

Through Klook, the Sanrio Puroland tickets cost a discounted price of 3,600 yen per person, however, there are no child ticket options available. Trip.com offers non-discounted tickets for adults and children. Check out the numbers, as you may find that the overall price for a family is still cheaper through Klook!

You can show your ticket on your smartphone or print out a physical copy. Non-Japanese residents will be asked to fill out a short survey upon entry (which takes approximately 2 minutes.)

If you decide to buy tickets on the day, the ticket booth is open 30 minutes prior to opening time at Sanrio Puroland, and ticket sales finish 90 minutes before the park closes. 

*Extra tip: if you are lining up for tickets in the morning, there are toilets for guests to use (75 mins prior to the park opening) just to the right of the main entrance or down at the group tour bus stop on the ground floor.

Where is Sanrio Puroland?

Tokyo Sanrio Puroland is located at 1-31 Ochiai, Tama. Sanrio Land feels a bit more of a “secret” than other theme parks in Japan, mostly because of the location, as Tama is a suburban area in Tokyo.

You get off the train, follow some Hello Kitty / My Melody signage (even on the train platform – which adds to the excitement), and walk past some Japanese grannies doing their supermarket shopping on the very sleepy high street. After that, there are rows and rows of gatchapon vending machines before “bam!” …there is the sparkly,  decorated within-an-inch of its life grand entrance to… Sanrio Puroland. 

It’s like a little slice of Hello Kitty-style Vegas nestled between Japanese homes and parkland greenery.

How to Get to Sanrio Puroland

Sanrio Puroland is located 38km / 24 mi west of Tokyo Station. Shinjuku Station is also a convenient location to easily get to Sanrio Puroland. This is how long it takes to get to Hello Kitty Land from each of these locations:

• Tokyo to Keio Tama Center Station near Sanrio Puroland – 64 mins (using the Chuo Line Rapid to Shinjuku Station, and then the Keio Line Limited Express in the direction of Hashimoto). 
• Shinjuku to Keio Tama Center Station near Sanrio Puroland – 30 mins (using the Keio Line Limited Express in the direction of Hashimoto). 
• Yokohama to Keio Tama Center Station near Sanrio Puroland – 60 mins (using the Yokohama Line, travelling via Hashimoto and changing for the Keio Line).

Which Station Exits to Use to Get to Sanrio Puroland

From the closest train stations, “Keio Tama Center” and “Odakyu Tama Center”, take the south exit. Walk up the Sanrio mural staircase and follow the raised walkway for 1-2 mins and TURN LEFT after the Okanoue Plaza on your left and the Keio Plaza Hotel on your right.  Don’t worry. Once you turn that corner, you can see the Sanrio Puroland entrance at the end of the street. 

Sanrio Puroland Opening Hours

Please be aware that Sanrio Puroland is not open every day of the week. The park is often closed on Wednesdays and Thursdays during off-peak periods. See the Sanrio Puroland Operation Calendar here.

Sanrio Puroland usually opens from 9:30 am to 5:00 pm. During weekends and peak seasons, hours may extend from 8:30 am to 6:00 pm. Since times do change, it’s best to confirm the schedule before your visit.

Best Time to Visit Hello Kitty Sanrio Puroland

Sanrio Puroland is all indoors, which means it is an option for any type of weather and any season of the year.

As with most tourist attractions in Japan, it is best to visit on a weekday, if your schedule allows, as you will miss the school-aged guests, and that will help keep wait times down. 

While weekdays are definitely less busy, if you are the kind of person who likes to try all of the restaurants and cafes, you’d be best to try on a weekend when every single stand and stall is open (but you will wait longer for everything.)

How long to spend at Sanrio Puroland?

With small children, I would expect to spend about three hours at Sanrio Puroland. For Sanrio-loving adults, you should allow more like four hours.  On busy days, you might need more time.

What to Expect Upon Entering Sanrio Puroland

Staff will check your bag before you enter Sanrio Puroland. They are checking to make sure you have not brought in pre-prepared meals, such as a bento from home, a store, or fast food. This also includes bakery goods or donuts. The staff don’t mind if you have a few small snacks or a bottle of water or juice, but meal-like items are a no-no.

You are allowed to bring in baby food and also meals if you have a particular allergy and won’t be able to eat the on-site food.

They will also be asking you not to bring in any alcohol, dangerous or flammable items or toxic substances. 

Sanrio Puroland Floor Layout

Sanrio Puroland is spread across four floors:

• The first floor consists mostly of show stages/theatres (Märchen Theatre, Entertainment Hall, Fairyland Theatre) and attractions (My Me-Road, Candy Factory, Mini Photo Plant, Ice Cream Factory, Bread Factory, Juice Factory and Chocolate Factory). There is also silhouette art, raffle and carnival games on this floor. The Village Shop, the Character Food Court, and the Sweet Parlor are also on the first floor.
• The second floor has attractions (Sanrio Character Boat Ride, Lady Kitty House, Kiki and Lala Twinkling Studio), shops (Boat Ride Photo Corner, Lady Kitty House Shop), as well as a game corner and photo corner.
• The third floor consists mostly of shops and services. The Entrance Shop is the largest shop/merchandise area at Sanrio Puroland. Gudetama Shop is also on the third floor. Services on the third floor include coin lockers, umbrella holders, a postal area, a smoking area, ATMs, a recharge area and an information desk.
• The fourth floor has a number of restaurants and shops. The restaurants include Restaurant Yakata, Sanrio Rainbow World Restaurant, and Dream Cafe. Also on the fourth floor are My Melody Shop and Mell Mell Shop.

There are restrooms on each floor. 

Make sure you collect a Guide Map to help you plan your day at Sanrio Puroland.

Later on in the article, I talk about the attractions, food, restaurants and shops in a lot more detail.

Where Is It Best to Go First Once You Enter Sanrio Puroland? 

After entering the park, be sure to grab the daily schedule and choose which shows you would like to see.  You may then like to head down to the photo booth area at “Character Greeting Residence” and get a QR code for a set time for a photo with your favourite Sanrio character. 

If you are keen on dining at the buffet restaurant Restaurant Yakata, then you will need to go to collect a numbered ticket from 9:30 am (1 hour before the restaurant opens.) 

Then it’s best to start with the ride-on attractions and then suss out the snack options.

If you’re all about the merch, then I recommend buying early and putting it in a locker as the shops get busy 1 hour prior to closing time. 

What Are the Main Sanrio Puroland Attractions?

In this section, I explain more about the ride-on attractions, the theatres, as well as the arcade and carnival games.

What are the Ride-on Attractions at Sanrio Puroland?

There are two main Sanrio Puroland rides – the Sanrio Character Boat Ride and the My Melody Road (My Mero Road) Drive Ride. Both are slow-paced rides through the colourful world of Sanrio. 

What is the Sanrio Character Boat Ride?

The Sanrio Character Boat Ride is a gentle indoor journey that floats you through a rainbow of Sanrio worlds, from Hello Kitty’s sparkly town to Cinnamoroll’s fluffy skies. It’s colourful, slow-paced, and filled with familiar characters, making it one of the most popular family-friendly attractions in the park.

What is the My Melody Road Ride?

The My Melody Road Ride is a drive-through style attraction where you steer a small car along a pastel path filled with My Melody-themed sets and props.

There are photo stops along the way, and guests can choose and print souvenir photos at the end, which makes it especially fun for kids and fans of cute collectibles.

What is the Kiki & Lala Twinkling Tour?

The Kiki & Lala Twinkling Tour is a walk-through attraction that brings the Little Twin Stars’ dreamy world to life with glowing constellations, pastel skies, and plenty of photo spots. Guests can play small interactive games like “collecting stars” and finish with a themed photo area and exclusive Little Twin Stars merchandise. It’s a gentle, atmospheric experience perfect for fans who love Sanrio’s softer side.

What is Lady Kitty House?

Lady Kitty House is another attraction – a walk-through style ride.  It is designed to be a tour of Hello Kitty’s house.  Many spaces in the rooms are interactive, and there are lots of photo opportunities along the way. In the final room, you can meet and take a photo with Hello Kitty. Lady Kitty House is usually open from 9 am to 5 pm, ensure you check the daily schedule to confirm timings.

Is There a Play Area for Kids

Yes, there is a play area for kids. There is a small soft play area called Bouncy Land ( Fuwa Fuwa Kids Land in Japanese). It is located on the 3rd floor to the left of the giant staircase.    

Is it Possible to Buy a Fast Pass or an Express Pass at Sanrio Puroland?

Yes, a Puropass is Sanrio Puroland’s version of a Fast or Express Pass, giving you the option to skip long lines. There are two types.

• The first is a priority entry Puropass, which lets you enter the park through a faster, dedicated gate and have a reserved seat to watch the Miracle Gift Parade.
• The second is an attraction Puropass, which allows you to use the shorter line for selected rides and shows, such as the Sanrio Character Boat Ride or the theatres.

You can purchase priority entry Puropasses in advance through the official Puroland website or app, and they are also available through Lawson Ticket.

Puropasses for specific rides and shows can only be purchased inside Puroland on the day of your visit, and quantities are limited. They allow you to use the express line for popular attractions such as:

• Sanrio Character Boat Ride – the busiest attraction in the park, especially on weekends.
• My Melody Road Ride – a good option if you want more time for photos and souvenirs.
• Lady Kitty House – skip the queue to explore Hello Kitty’s home and meet her without a long wait.
• Theatre Shows – selected performances, including Kawaii Kabuki, occasionally offer Puropass reserved seating.

Prices usually range from 500 to 2,000 yen per person, depending on the attraction. Since numbers are capped, it’s best to check the machines near each ride early in the day.

Can One Person in my Group Line-up for a Ride or Experience and Have Everyone Else Join Later?

Unfortunately, it’s not possible for one person to line up with other people joining later. This isn’t allowed. 

What Is a “Theatre Attraction” at Sanrio Puroland? 

There are three mini-theatres inside the park: the Marchen Theatre, Fairyland Theatre, and Discovery Theatre. Marchen is the most popular, as Hello Kitty performs Kawaii Kabuki. 

No filming or photography is allowed during the shows.

The shows are on several times per day but can fill up quickly, so it’s best to line up ahead of time. 

These shows are not in English, but the random kawaii Japanese words really add to the experience.

Are there any Movies at Sanrio Puroland?

The movie changes occasionally, but yes, there is a short film theatre called the Discovery Theatre.  Currently, the short film is Cinnamoroll’s Little Adventure.  The film is approximately 5 minutes long and is entirely in Japanese.

Is there Anything Inside the Wisdom Tree in the Middle of the park?

There is something inside the Wisdom Tree! There is a small decorated section with a bell called “The Hello Kitty’s Wishing Bell of Happiness” – a giant bell in a little decorated room.  

For those at Sanrio Puroland on a date, there is also a game where you can each hold your hand to a button, and the machine will tell you how compatible you are. 

Note: this section is only accessible by stairs – and there are quite a few of them. 

Are the Carnival Games and Arcade Games Free to Play?

The carnival and arcade games are not free to play. They are an additional cost, cash only. This area is called Sanrio Town.

Some of the arcade games are games, and others are toy claw games and coin-operated small rides.

Where Can You Meet and Take Photos with Sanrio Characters?

There are several different spots to meet and take photos throughout the park, but the best place to take photos with the Sanrio characters is called the Caragli Residence. There are five rooms within the residence.

• Room 101 is the first room, and it is the Gamer Modern Room, followed by 
• Room 102 is a Vintage Pop room with 70s decor.  
• Next is the Room 201 Workout style room, followed by the 
• Music Base room called Room 202, decorated like a music studio.  
• The final room is the Cutie Strawberry room – Room 301.

Characters to meet are Pom Pom Purin, Bad Badtz-Maru, Cinnamoroll, My Melody and Pochacco. 

Is it Possible to Meet the Sanrio Characters?

To take part, you’ll need to book a numbered ticket on the day:

• Go to Caragli Residence. Head to the entrance area where you’ll find the digital ticket machines.
• Prepare your smartphone. You’ll need a phone (or device) that can scan QR codes. Each device can only issue one ticket per person, so groups of more than five people will need multiple devices.
• Select your character and group size. On the screen, choose the number of people and which character you’d like to meet from the options available that day. Note that the maximum group size is five people.
• Receive your digital ticket. Scan the QR code with your smartphone to get a reservation slot. The ticket will show your meeting time.

👉 Important notes:

• You can’t pull multiple tickets from the same device. If you try again, the first one becomes invalid.
• Since characters rotate daily, it’s worth checking the schedule in the morning so you don’t miss your favourite.
• At your time slot, head back to Character Greeting Residence and line up for your photo.
• You’re allowed to take one photo with your own camera or phone, and hugs and high-fives are welcome.

Sanrio Puroland Parades and Shows

Under the Wisdom Tree at the Wisdom Tree Stage – there is a giant tree in the middle of the main park area, so you can’t miss it.  Check the daily schedule for the show times of the day. 

A great viewing spot is from the balcony above the stage, just near the exit for the boat ride. You are allowed to take photos and videos of this show. 

Can I Save a Parade/Show Spot for my Group at Sanrio Puroland?

I guess you could kind of hover over a good spot for a bit, but you’re not allowed to hold a place with a bag or a picnic sheet ahead of time.

Sanrio Puroland Food and Restaurants

There are plenty of options to eat at Sanrio Puroland. These include Restaurant Yakata, Character Food Court, Sweet Parlor, Sanrio Rainbow World Restaurant and Cinnomoroll’s Dream Cafe.

Restaurant Yakata

Restaurant Yakata is the most formal of the restaurants inside Sanrio Puroland.  The restaurant is designed to resemble a grand European home. Characters come out onto the stage while you are dining at the restaurant, dressed in restaurant uniforms.  

This restaurant is a buffet restaurant, and the meals are all very kawaii, featuring food options such as curries, gratin, pasta, dim sum, and mapo tofu. The menu also includes all-you-can-drink soft drinks and as many desserts as you like – cakes, puddings and apple pies.  

Buffet prices (2025):

• Adults (junior high and above): 3,500 yen
• Children (ages 4–11): 1,600–1,700 yen
• Toddlers (age 3): 1,100 yen
• Children under 3: free

Special seasonal dishes can also be purchased for a small additional fee. Dining time is limited to 70 minutes.

Reservations are not possible, but numbered entry tickets are distributed about an hour before the restaurant opens. Yakata usually seats around 260 guests and is open from mid-morning until mid-afternoon (exact hours vary by day).

Restaurant Yakata is typically open from 10:30 am until 2:30 pm. However, hours can vary depending on the day, so it is best to check the website for the most up-to-date information.  

Character Food Court

On the ground floor, you’ll find the Character Food Court.  This is a food court based entirely around the love for and images of the Sanrio Characters.   The food court seats 524 people, and there is space for guests in wheelchairs.  

The food court is open from 10 am to 4:30 pm, although this may extend on busy days.  Dishes generally cost 1,600–2,600 yen.

Food options include:

• “Character Curries” – Japanese curry made into the faces of Sanrio characters or a Sanrio scene. 
• “Character Ramen” – Ramen where the toppings are shaped like Sanrio characters or their accessories. 
• “Kawaii Desserts” –  Mostly sponge cakes.  
• “Children’s Menu” –  Smaller portions, bento style options, low-allergen items.
• “Limited Edition Options”- These options change with the seasons and usually involve one of the characters in a different costume on top of a cake or a curry. 

Sweet Parlor

Sweet Parlor is an ice-cream shop selling ice cream (mostly the ice cream dots style of ice cream) and drinks. It’s accessible for guests in wheelchairs.  Prices start around 500 yen. This ice cream stand is on the ground floor.

Sanrio Rainbow World Restaurant

This colourful food court on the 4th floor is divided into themed sections, each styled with a different Sanrio character motif. It seats about 350 people and is wheelchair accessible.

Opening hours are usually 10:00 am to 4:30 pm, though times vary with park hours. Most dishes cost 1,400–2,200 yen.

There are several mini-restaurants within the food court. Food options include: 

• Japanese-style pasta
• Omurice (fried rice wrapped in an omelette served with a curry or a stew)
• Donburi dishes (donburi is a meat dish served on rice)
• Cute Sanrio-themed desserts – mostly cupcakes decorated with whipped cream and fruit.  Some of the desserts are sold in Sanrio-themed cups that guests can then keep and take home.
• Bubble tea
• Limited edition Items – these usually change with the seasons.

Cinnamoroll’s Dream Cafe

Also located on the 4th floor, this smaller cafe serves light meals and desserts such as roll cakes, cheesecakes, decorated muffins, ice-cream sodas, and bao buns. Some drinks and desserts come in take-home souvenir cups.

Seating is limited to around 70 guests, so it fills up quickly. Typical hours are 10:30 am to 4:30 pm.

There is also an ice cream vending machine on the bottom floor of Sanrio Puroland.

Is it Possible to Make Reservations for the Restaurants at Sanrio Puroland?

No.  It is not possible to make reservations but see above how you can line up for an ordered entry (by number) to Restaurant Takata.

Are there Vegan or Low-Allergen Food Options at Sanrio Puroland?

Sanrio Puroland has expanded its low-allergen and vegan offerings. Both the Character Food Court and Rainbow World Restaurant now label allergen-friendly dishes, and a children’s vegan curry is available. Fully vegan options are still limited, but plant-based and low-allergen meals are easier to find than before.

Sanrio Puroland Shops and Merchandise

There are plenty of options for buying Sanrio merchandise at Puroland. The main shop is the Entrance Shop on the third floor, which is also the largest. Another specialty shop on the third floor is the Gudetama Shop, though themed shops may change depending on the season or popularity of characters.

In addition to the third-floor stores, you’ll find shops scattered across other floors:

• Village Shop (1st Floor) – smaller store for quick souvenirs
• Boat Ride Photo Corner (2nd Floor) – linked to your boat ride photos
• Lady Kitty House Shop (2nd Floor) – themed around Hello Kitty’s home
• My Melody Shop (4th Floor) – dedicated to My Melody
• Mell Mell Shop (4th Floor) – another specialty shop with character items

Is the Merchandise Park-Exclusive?

Yes. The majority of items sold inside Sanrio Puroland are Japan-only exclusives that can’t be found in regular Sanrio stores. Seasonal lines and event merchandise are especially sought-after and can sell out quickly.

Shopping Tips

Credit cards are accepted in the main shops, but smaller purchases like arcade prizes, gatchapon, or photo printouts usually require cash.

The shops often get crowded in the hour before closing. If you plan on buying a lot, it’s best to shop earlier in the day and store your purchases in a coin locker.

Exclusive plush toys, seasonal outfits, and limited-edition collections usually sell out first, so check the Entrance Shop when you arrive.

Final Thoughts on Sanrio Puroland

Sanrio Puroland isn’t the kind of theme park where you chase roller coasters or cover kilometres of ground. It’s compact, indoors, and focused entirely on the Sanrio universe, which is exactly what makes it special. If you love Hello Kitty and friends, this is your chance to step right into their pastel world for a few hours and soak up the details, from the themed rides to the character-shaped curries.

For families, it’s manageable and not overwhelming. For superfans, it’s a treasure chest of exclusive merch and photo ops. And for anyone curious, it’s a very Japanese mix of playfulness, kitsch, and kawaii that you won’t find anywhere else.

If you’re planning a Sanrio-inspired adventure, don’t stop at Puroland. Make sure to also read our guide to the Hello Kitty Shinkansen, where the kawaii magic continues all the way from Osaka to Fukuoka.

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Frequently Asked Questions about Sanrio Puroland

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